Precision Dialogue Case Study

Precision Dialogue is unique in that it combines the data acumen of a traditional marketing services provider with the analytical sophistication of a leading consulting organization and the integrated, multi-channel delivery of larger direct and digital marketing agencies. 

Precision Dialogue was an opportunity for Kirtland to back an industry executive who had an investment thesis. Kirtland built a relationship with the executive and leveraged its network to identify the two companies that became the core of Precision Dialogue's service offerings.

We worked alongside the senior management team to develop an integrated sales and marketing strategy, completed two additional acquisitions to bolster the company’s capabilities, and supported internal investments to expand the depth and breadth of the company’s service offering. When we exited the business in 2016, Precision Dialogue was recognized in the industry for best-in-class strategy, data management, analytics, email and direct mail capabilities.